kate hollowell directs the latest spot for ritual vitamins, encouraging audiences to ‘find vitamins that you can trace like a motherf*cker’ (little black book). as a brand founded by a mother (katerina schneider), ritual vitamins is launching a bold integrated campaign and rallying cry to , celebrating the brand’s unique commitment to traceability, which allows consumers to track where ingredients come from in the world. Web@ritual founder and ceo, @katandkale on what ritual is doing differently and how they are changing the industry. This week on the finding mastery podcast, discover kat’s.
